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Foster Merit
Project
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Foster Merit
Foster Merit
Desktop screenshot coming
Foster Merit
Enterprise-style architecture for multiple business divisions, built from reusable components.
Visit Live WebsiteThe client
Foster Merit Group is a people-first private equity holding company in Lorton, Virginia, with four operating divisions: Advisory, Contracting, Management, and Capital.
Websario created the brand identity and designed and built the company website in Webflow, presenting the four divisions as one platform while giving each audience a clear path to the right conversation.
Built on
Webflow
Webflow let us build a polished, component-based site from a blank canvas around a locked brand system, and gives the team visual editing after launch.
Client
Foster Merit
Industry
Corporate · Advisory
Platform
Webflow
Services
Website Design & Development
Live site
The challenge
Present four businesses as one platform, without confusing anyone.
Foster Merit speaks to very different audiences: business sellers, investors, contracting clients, partners, and future team members. Each needed to find their place quickly, while the site still read as one firm with one philosophy.
Our approach
01
Brand first
We started from the Foster Merit brand system, with its navy and gold palette, refined typography, and custom Merit Line monogram, so the site feels like the firm.
02
Architecture for every audience
We mapped who visits and why, then built audience paths that route sellers, investors, clients, and talent to the right place.
03
Built from reusable parts
A library of reusable components and a CMS-driven division structure keeps the site consistent and ready for future division sites.
Design & Development Highlights
Platform overview
Detail coming
Platform overview
The four divisions introduced side by side as one connected platform.
Find your path
Detail coming
Find your path
Audience cards that route each visitor type to the right section.
Operating philosophy
Detail coming
Operating philosophy
The firm's six principles presented as a clear statement of how it works.
On Desktop
Homepage
Screenshot coming
Homepage
Advisory division page
Screenshot coming
Advisory division page
Contact page
Screenshot coming
Contact page
On Mobile
Home
Home
Advisory
Advisory
Contact
Contact
Key Features
Division pages
A dedicated page for each of the four operating companies.
Audience paths
Routes for sellers, investors, contracting clients, partners, and talent.
Guided contact
A contact page with inquiry types for each audience, plus call scheduling.
Brand system
Typography, color, and the custom monogram carried across every page.
Reusable components
A component library that keeps new pages consistent.
Client handoff
A website management guide and walkthrough so the team can edit with confidence.
What We Delivered
One platform,four clear paths.
- Brand identity and logo system
- Website design
- Webflow build
- Division page structure
- Responsive layouts
- Website management guide and walkthrough
Results
See it live.
fostermerit.com
Global Build Fiber
Screenshot coming
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Get Started
Starting from scratch or starting over?
Let's build it right.
Whether you need your first professional website or a redesign of one that no longer fits your business, it starts with a free 45-minute strategy call and a written proposal within 48 hours.
Website redesign
Outgrown your current site
It looks dated, loads slowly, or no longer reflects the business you've built. We keep what works, fix what doesn't, and rebuild it to last.
Plan a RedesignOr start with a free video auditFree strategy call · No commitment · Proposal within 48 hours