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Outlaw Style Apparel
Project
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Outlaw Style Apparel
Outlaw Style Apparel
Desktop screenshot coming
Outlaw Style Apparel
Apparel branding and a storefront built for product drops, merch, and visual storytelling.
Visit Live WebsiteThe client
Outlaw Style Apparel is a bold, premium apparel brand owned by Lonnie Britton and built as its own label, separate from his music.
Websario created the brand identity and is designing and building the Shopify storefront for product drops, preorders, and the artist's official show merch.
Built on
Shopify
Shopify gives the brand secure checkout, inventory, and order management, so the team can focus on the product and the drops.
The challenge
Launch a new apparel brand with drops that feel like events.
A new apparel brand has to build excitement before it has a following. The store needed to sell a confident, outlaw style, support preorders for the first drop, and keep show merch distinct from the main line.
Our approach
01
Brand first, then the store
We built the brand identity first, then designed storefront mockups so the look and shopping flow could be approved before the Shopify build.
02
Built for drops
The store is structured around product drops and preorders, so a launch can open before stock ships.
03
A home for show merch
A dedicated Show Merch section keeps the artist's official merch separate from the apparel line.
Design & Development Highlights
Drop-ready homepage
Detail coming
Drop-ready homepage
A bold front page that puts the newest drop first.
Product pages
Detail coming
Product pages
Imagery and details that sell the style and the fit.
Show Merch
Detail coming
Show Merch
A distinct section for official artist merch.
On Desktop
Homepage
Screenshot coming
Homepage
Collection page
Screenshot coming
Collection page
Product page
Screenshot coming
Product page
On Mobile
Home
Home
Product
Product
Show Merch
Show Merch
Key Features
Brand identity
A confident, outlaw look and voice built for apparel, social, and drops.
Storefront design
A bold, premium store that carries the brand on every page.
Preorder support
The first drop can sell before it ships.
Show Merch section
Artist merch kept separate from the apparel line.
Responsive layouts
Designed for shoppers on phones first.
Easy to manage
Products and drops the brand can update without a developer.
What We Delivered
A storefront builtfor the drop.
- Brand identity
- Storefront mockups
- Shopify store build
- Product and collection pages
- Show Merch section
- Responsive layouts
Results
See it live.
Re: STMT
Screenshot coming
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Get Started
Starting from scratch or starting over?
Let's build it right.
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